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iTools Benefit Management Justification

An initiative has been started by two organisations to improve the number of sales calls a representative can make within a working day. By increasing the number of sales calls made by a representative each organisation can predict, with certainty, sales revenue will increase.

Each organization has approved the initiative to create a prototype with the following criteria:

  Company ABC Company XYZ
Budget $550,000 $550,000
Duration 220 days 220 days
Number of Sales Reps 100 100
Expected Benefit Increase revenue for each sales representative of $1,000 per month Increase revenue for each sales representative of $1,000 per month
Measurement No measurement taken and the project completed within time and budget. Day 90, 10 days after delivery of initial prototype the company realised that the actual revenue per representative only increased $100 per month.

Company XYZ’s executive team were able to make a decision based on the 90 day measurement point that the initiative wasn’t going to deliver the expected benefit and the initiative was stopped, the budget reallocated and resources reassigned to benefit generating projects.

Although company ABC’s initiative was completed successfully, the initiative didn’t realize the expected benefit. The company spent the full project budget, resources were tied up in a non benefit generating project and the company was not able to capitalize on other opportunities in the market place.

“From our search, no other solution could give us the control, flexibility and real-time data sharing and reporting advantages that iTools could for the money invested.” Malcolm Savage, Programme Management Office Manager, Air New Zealand

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